A bit about me.

“Your perspective is a gift that no one else will have in this life. Use it.”

My name is Juan Urdaneta. I am a creative professional with a background in the construction sector and over 8 years of experience in Spain.

I was born in Caracas, Venezuela, where I received my basic education and developed an interest in art, design, and construction.

I completed my Bachelor's and Master's degrees in Architecture at Universidad de Navarra, where I also personally developed various projects related to product, industrial, and graphic design.

Working in different creative fields along life led me to the conclusion that my professional approach would be based on curiosity, adaptability, and continuous learning—constantly seeking tools, processes, and authentic ways to achieve an organic method of creative expression.

Through experience, I firmly believe in the power of stepping out of one’s comfort zone to enhance skills and bring genuine projects to life.