‘3CoMAD’

3COMAD arises from the Mahou-Calderón urban project, which consists in the redevelopment of the area previously occupied through the old Vicente Calderón stadium and the old Mahou factory in Madrid, Spain

In the plot to be developed, it is intended to implement new residential models with the integration of a third labor model that arises as a result of the accelerated growth of contemporary cities and, consequently, a series of factors that have reconsidered the traditional model of living in the city while attracting new waves of inhabitants in search of a prosperous life and economic prosperity.

Having this established, a fundamental question is consequently to reflect on how much the traditional housing block must adapt to current requirements to generate new identities and urban typologies and adapt to these realities. Perhaps these can be based on mobility, on temporality, on the capacity for change and adaptation, on the tension between the individual and the collective or shared, on uses and their mixtures, on the relationships between public space and the private. The new residential projects of a certain scale have been trying for some time to provide new typologies where housing, work and leisure are combined in their different contemporary forms. These typologies are known as CoWorking, CoHousing and CoLiving.

As a proposal, the development of the project is focused fundamentally on the user experience of the building and its habitability in it from the beginning. It is taken into consideration that those who will live in this building will be individuals and families with the ability to make their habits and customs of coexistence more flexible in order to share and generate new paradigms of habitability in the city. Bearing in mind that those who will live in these residences will be mostly young people and small families who consider leading an active and nomadic life, but not necessarily unstable; rather in search of social and cultural relationships to enrich their coexistence.